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How to choose a pet branding agency who will prioritise growth
If you run an established pet business and you are ready for the next level of growth, choosing the right pet branding agency becomes a very different decision. Recently, I found myself deep in another branding studio’s portfolio. The work was beautiful, polished,...
5 Pet Industry Insights from Crufts 2026
I was at Crufts 2026 with my “pet industry hat” on. I didn’t spend time in the show rings. I was in the trade halls, watching how brands behaved. How they pulled people in. How they sold. How they positioned themselves. Here are 5 commercial insights I took away.1....
Pet business marketing: managing design as you grow
Growing pet brands need more attention. If you run a growing pet business, you have probably noticed that marketing looks very different now compared to when you first started. In the early days, it might have been the odd social post, a quick flyer, maybe a website...
Pet brand strategy – what it is & how it helps your pet business grow
Pet Brand Strategy: What It Is, Why It Matters, and How It Helps Your Pet Business Grow If you’ve ever looked at your brand and thought, “Something’s not quite clicking… but I can’t put my finger on it,” you’re not alone. Most pet businesses feel like that at some...
How This Pet Product Business Turned a Small Idea into a Movement
…and what pet businesses can learn about brand storytelling from The Sniffer Shop Some brands sell products.Others build communities.But every so often, one brand comes along that does both and changes the way people see an entire corner of the pet industry. That’s...
10 Essential Strategies for a Thriving Pet Business
Running a pet business is a lot. You’re juggling stock, customers, socials, maybe events and somehow also trying to grow. The pet industry is booming, but that also means it’s crowded, noisy, and competitive. And in the middle of all that? Pet owners who want the very...
Pet brand marketing – What your audience need to see before they buy
Most pet businesses do a lot of marketing, but not always the kind that builds a brand or gets customers to act. It’s often reactive marketing – to what’s going on, current trends, trying to sell a particular product or service and simply showing and promoting that...
10 Reasons Pet Businesses Struggle to Get Seen (and What to Do About It)
It’s a noisy world out there Standing out as a small or mid-sized pet business isn’t just about posting regularly on Instagram or having a cute logo. Whether you’re selling pet products or running a service-based brand like grooming, dog training or canine...
Pet Industry Branding: Professional vs Purposeful
It’s easy to assume that if your brand looks polished and professional, you’ve ticked all the right boxes. But in today’s pet industry, looking the part isn’t always enough. If you want a pet brand that does more than just look nice – one that actually connects with...
Pet Events & Pet Trade Shows – tips for success
Whether you’re attending pet events for the first time or you're a seasoned exhibitor at pet trade shows, standing out in a busy exhibition hall takes careful planning. With so many brands competing for attention, making a lasting impression is key to turning visitors...
Brand Design for Pet businesses
In the fast-growing pet industry, standing out isn’t just about having great products or services, it’s about creating a brand that resonates with your audience. That’s where brand design for pet businesses comes into play. With a thoughtful, strategic approach to...
Is your pet brand identity ready to drive growth in 2025
In a rapidly growing pet industry, your brand identity isn’t just a logo or a cute tagline; it’s the foundation for long-term growth. With thousands of new pet brands launching each year and fierce competition, investing in a strong pet brand identity is crucial to...