Your dedicated team of pet industry creatives.
We’re Finbo Studio – a team of pet industry creatives.
We’re a boutique creative studio specialising in pet businesses, here to give your pet brand the tools it needs to grow.
We bring strategic thinking and creative expertise together to help growing pet brands move forward with clarity and confidence.
Depending on your project and stage of growth, you might work with one of us or the wider team. Either way, you’ll get the right mix of skills, shaped around what your brand actually needs to progress.
Why choose us?
At Finbo Studio, we specialise in the pet industry. We understand your audience, your pressures, and the pace of this space. Yes, we create work that looks strong and cohesive, but more importantly, we make sure it’s built on clear positioning and intentional strategy.
We set measurable goals at the start of every project so we stay focused on outcomes, not just aesthetics.
What we’re like to work with
We’re straightforward, collaborative and grounded. We’ll challenge you when needed, support you when things feel messy, and keep the process focused without overcomplicating it.
And yes, we’re pet people. So if you hear the occasional woof during a call, that’ll be Torvi, our resident security manager, taking her job very seriously.
Founder and Creative Extraordinaire
Graphics queen with a keen eye for aesthetics
Web developer and copy pro.
Why We’re Different
We’re a small, focused studio that works almost exclusively with pet brands. When you work with us, you work directly with the people shaping your strategy and creative. No layers. No passing you around. Just clear thinking and considered design.
We keep things open, collaborative and straightforward. It should feel like you’ve gained a partner who understands your industry and isn’t afraid to challenge you when something could be stronger.
We bring years of pet industry experience, but also fresh perspective. That balance matters. It means we respect what you’ve built, while helping you refine it so it works harder.
And nothing we create is surface level. Every identity, website and brand story is built to support your wider marketing, strengthen how you’re perceived, and give your business the clarity it needs to grow.
Pet brands we’ve helped grow
From boosting visibility to increasing sales, these brands have grown with a little help from Finbo Studio.
The sniffer shop
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Increased sales with a fresh, professional brand identity
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Drew a high-profile expert speaker to their event
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Expanded into exhibitions to boost visibility
- Captured a whole new audience in ‘new to scentwork’ dog owners
Rachel Spencer
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Elevated her profile through branding and design support, making marketing simpler and less time consuming.
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Gained stronger industry visibility and event opportunities
- launched a new product – the pet business planner.
Furr boost
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Supported rapid growth after their Dragons’ Den appearance
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supported set up of a nurture sequence to capture and convert new leads
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Increased customer lifetime value through emails and ad visuals and ideas.
Our Mission and Values
Our mission is simple: to connect brands to pet people in a real, meaningful way. We believe in building brands that foster loyal communities and create lasting connections. As pet industry creatives, we’re always striving for better – better brands, better support, and better results for you.
We’re not fans of the old-school industry model. We see ourselves as a creative team of equals, each bringing something unique to the table.
OUR VALUES:
Difference and Familiarity: We strive for both – ensuring you are different enough to stand out in the busy pet space but offer a level of familiarity that your audience can relate to through clear messaging, consistency and understanding.
Strategic Decisions: We promise to never just create for aesthetics – we work based on strategy and research to get you the best results we possibly can.
Prioritise pets over profit: Ethics are important to us and we only want to work with those that set out to improve our pets livelihoods – we don’t back brands that may harm, or risk safety to any animals – or humans for that matter.
Integrity and respect: We treat all clients and our team as we would like to be treated ourselves. We want all of our clients to feel safe and supported through any project and we try to keep it light, fun and creative (of course.)
Working in partnership: There are no middlemen here, no account managers, no salespeople – what you see is what you get. We’re here to work alongside you to reach your goals – think of us as your creative partner and part of your team whilst we work together, we only ever want the very best for you!