Charlotte faith
Pet industry social media coach
Client: Pet industry social media brand design: Charlotte Faith Socials
Style: Bold, personal, youthful and energetic whilst also being organised, clean and impactful.
Features: Brand strategy, Brand identity and additional assets such as ‘work with me’ flyers and PR pack.
A bold brand for a pet industry social media coach with a growing membership community.
Charlotte came to us looking for a brand that reflected her approach to pet industry social media coaching, direct, practical, and focused on results. She works with pet professionals who want to get seen online but often feel stuck or overwhelmed, so her identity needed to feel confident and motivating while remaining accessible and supportive.
Our goal was to create a brand that builds momentum. One that encourages action without adding pressure, and helps her audience feel clear about their next step.
Strategy first, visuals second
Before designing anything, we defined Charlotte’s position within the pet industry social media space. She stands out through straight-talking guidance, structured support, and a no-nonsense mindset that focuses on real progress rather than theory.
This strategic foundation informed every visual choice, from typography and layout to colour and imagery.
Turning personality into visual identity
Charlotte’s personal style shaped the visual direction. Minimal layouts create clarity and organisation, while bold colours add energy and confidence. The balance between feminine and strong reflects her personality, professional without feeling corporate, motivating without becoming overwhelming.
Personal storytelling through illustration
Custom illustrations bring warmth and individuality into the brand. Inspired by Charlotte’s schnauzer and everyday items like her favourite Yeti cup, these details create a sense of personality and familiarity while keeping the overall design clean and focused.
Designed around the B.A.R.K framework
Directional shapes, arched typography, and flowing lines subtly guide the viewer’s eye through each layout. These visual cues mirror Charlotte’s structured B.A.R.K method, reinforcing the idea of step-by-step progress and giving her audience a clear pathway forward.
Results & outcomes
Supporting growth and visibility
One of Charlotte’s key goals was to build a recognisable personal brand that would support speaking opportunities and long-term growth. Since launching, she has delivered talks at Pet Pro Expo and Canine Business Academy Live, positioning herself as a rising voice in pet industry social media.
Her membership community continues to grow from a strong base of over 200 paying members, and her latest workshop and challenge attracted more than 1,300 sign-ups, creating a powerful pipeline of potential leads. And she’s achieved this momentum at just 25 years old.
Strategic, focused, and built for longevity
Every element of this project was designed with purpose. The result is a clear, confident brand that reflects Charlotte’s personality, supports her business goals, and helps her stand out within the pet industry social media space.
“This rebrand has been months in the making and I’m so proud of the result. Kate from Finbo Studio took all my scattered ideas and turned them into something that feels completely me. Every detail has a purpose, from the visuals to the storytelling, and the new brand finally reflects my personality, my goals and where my business is heading.”
– Charlotte Faith Socials
HOW IS YOUR PET BRAND PERFORMING?
To make sure you are being consistent we are offering a free 15-20 minute call, we like to call it the brand consistency check-up, where we ask you some questions, look over your marketing and give you some feedback and action steps, to get it working better for you.
