PET DIRECTORY BRAND

Client: Highland Hounds –  A pet friendly web directory for days and stays in the beautiful Scottish Highlands.

Product: A web directory for pet freindly accommodation, eateries and days out in Scotland.

Style: Fun and quirky with a rugged feel.

Features: Full Brand identity with logo suite, guidelines and additional elements. pet friendly approval badge for participating establishments and fully responsive Web Design and page layout, ideas along with copy suggestions.

Pet Friendly brand

The Scottish highlands are a truly beautiful place. Surrounded by mountainous terrain, gistening lochs and abundant wildlife. A place not to be missed. But what about the furry family members, they shouldn’t have to miss out on a holiday to this land of beauty!

Highland hounds have created a directory site which shows those who want to holiday here, or just have a day out in the are the most dog friendly establishments to visit. The places where not only are ‘dogs allowed’ but theyre welcomed with open arms. Highland Hounds ethos is to celebrate with the whole family – and they truly believe pets are included in that!

Pet Directory design

Highland Hounds showcase the most pet friendly accommodation, places to eat, attractions and days out on their directory. Giving special mention and featues to those who put pets pride of place in their business model. Because of this, al lot of imformation needed to be included!

We worked to come up with segments for each sector and each area and also to provie a robust search and filter system. We wanted the site to be simple and user friendly for both the users and the establisments themselves. Businesses in the Highlands were allowed to apply for a spot on the directory for a small free.

Businesses could then choose to upgrade their position within the directory if they wish. They had the option to share news, ask for a feature and purchase a window sticker telling all of their customers that they are approved as pet friendly by Highland hounds.

Pet brands are some of our favourites to work with. We love the character and playfulness that we can create within the artwork and we understand the strategy moves in the pet industry which can be incredibly competitive.

At Finbo Studio we pride ourselves on a personal service and an approach which focusses on the personality of a brand –  Because we are a smaller agency, we really can get to know you, and your, business on a deeper lever. this helps us to create something that truly connects with those people you seek!