illustrated dog groomer products: Brand & Web

Client: Groomer humour – illustrated dog groomer products brand

Style: Full of character and humour – bright bold and a little bit wacky.

Features: Visual brand identity, logo suite and full e-commerce website built in woocommerce in wordpress.

Groomer Humour, illustrated dog groomer products brand and ecommerce website

Groomer Humour is an illustrated dog groomer products brand built around humour, personality and the real everyday experiences of life in the grooming salon. Founder Amanda creates characterful illustrations inspired by the industry, turning relatable moments into products designed specifically for dog groomers.

From practical stationery for grooming salons to hilarious prints and funny dog grooming related gifts, the goal was to create a brand and ecommerce platform that felt as expressive and memorable as Amanda’s artwork itself.

The branding

The visual identity focused on matching Amanda’s energy while giving her illustrations space to lead.

We introduced bold colour pairings, high contrast monochrome stripes and sticker-style adaptations of Amanda’s artwork to create a playful, high-impact look. Deckled edges and stamp-style borders were used throughout to soften layouts and avoid anything feeling too linear or rigid.

The result is a brand full of personality, designed to stand out while supporting the illustrated nature of the products rather than competing with it.

The website build

The ecommerce site was built in WordPress using WooCommerce, transforming Groomer Humour from manual social media selling into a structured online shop designed for growth.

The build included:

• Homepage and About page

• Six product collection pages

• Commission pages with bespoke enquiry forms

• Subscription box setup

• Groomer starter kit page

• Product templates and ecommerce structure

• Cart and checkout pages

• Members area design for subscription customers

The aim was to create a platform that felt easy to browse, fun to explore and capable of supporting a growing range of dog groomer products.

Technical functionality

The project involved several detailed ecommerce requirements to support scaling the business:

• International selling with native currency display

• Bulk discount functionality for selected items

• Weight-based shipping for accurate pricing

• Subscription box setup with customer account management

• Structured collections ready for future product expansion

Moving beyond social media selling

Before launching the website, most sales happened through Facebook messages, requiring manual communication and tracking. Etsy provided some structure but high fees were eating into profit margins.

The new WooCommerce platform gave Amanda full control over her ecommerce experience, simplifying purchasing for customers and reducing admin time behind the scenes.

Results

The Groomer Humour subscription box launched alongside the new site and saw strong early uptake despite being a completely new product and platform.

The brand now has a dedicated ecommerce space showcasing its illustrated dog groomer products, supporting growth and providing a professional sales hub as the business expands, including exhibiting at Crufts.

“Absolutely obsessed. Thank you so much for all the effort, creativity and hard work you put into making this website so amazing.”