Robinson’s Pet Store
Pet Shop Branding
Client: Britain’s Oldest family pet shop
Style: A focus on heritage since the store first opened in 1929
Features: A vintage inspired logo suite, distressed textures, desaturated imagery and badge style graphics in a modern/vintage style.
Britain’s oldest pet shop Branding journey
Britain’s oldest family pet brand has a storied history that spans generations. Finbo Studio stumbled across this brand in an interesting article which discussed the shops rich history, from selling exotic pets to real family values!
We set out on a journey to reimagine this pet shop branding.
Our goal was to create a vintage-inspired design that would honor the brand’s legacy and stand out in today’s market.
Project Goals
- Reflect Heritage: Design a pet shop branding identity that honors the rich history of the pet brand.
- Vintage Aesthetic: Use vintage elements to create a timeless and appealing visual style.
- Cohesive Identity: Ensure consistency across all brand touchpoints, including the logo, web design, and social media.
Research and Inspiration
To authentically capture the essence of the brand’s history, we delved into old images of the store and vintage pet care advertisements. These historical elements served as a rich source of inspiration, guiding our pet shop branding design process.
Reimagining a heritage brand
1. Logo Design: We crafted a logo suite that combines classic typography with vintage graphic elements. The design reflects both the brand’s longstanding heritage and its reliability.
2. Web Design Layout: The web design layout features a vintage color palette and textures that evoke a sense of nostalgia. We ensured the site was user-friendly while maintaining an old-world charm. This web design was integral to the overall pet shop branding strategy.
3. Social Media Post Layouts: For social media, we created templates that incorporate vintage frames and typography. These designs are versatile, allowing the brand to maintain a cohesive look across various platforms while engaging with their audience. This consistency is crucial for effective pet shop branding.
Outcomes
The reimagined pet shop branding successfully marries the past with the present, creating a nostalgic yet contemporary appeal. Key outcomes include:
- Enhanced Brand Recognition: The new logo and visual identity reinforce the brand’s long history and reliability.
- Engaging Online Presence: The vintage-styled web design and social media layouts attract both long-time customers and new audiences.
- Consistent Brand Messaging: A cohesive visual identity across all platforms ensures that the brand’s message is clear and consistent.
Reimagining this iconic brand was a project borne from passion.
We like to think that it reflects everything that is unique about this business, and we set out to show other pet brands how we can showcase their individuality and stand out in the busy pet industry!
